SEC football coverage, analysis, and breaking news
Nike headlined the week in SEC NIL, signing Ole Miss's Trinidad Chambliss and Kewan Lacy, Texas's Cam Coleman and Colin Simmons, LSU's Trey'Dez Gre...
Texas A&M's KC Concepcion joined 7-Eleven's national "Always Open" campaign days before the Aggies' opener, headlining a week that also saw Arch Ma...
Nike signed 19 football athletes to its NIL roster this week, with six of the eight college signees coming from SEC schools — Ole Miss, Texas, LSU,...
Nike signed six SEC stars to its NIL roster this week, headlined by Ole Miss QB Trinidad Chambliss, whose revenue-share deal already exceeds $5 mil...
Arch Manning's SEC-best $5.4 million valuation headlines a conference that dominates college NIL, placing four schools in the national top five in ...
Arch Manning's $5.4 million On3 valuation, the highest of any college athlete, headlines a busy SEC NIL week, as Ole Miss locks in Trinidad Chambli...
Texas's $72 million NIL budget pulled clear of the rest of the SEC this week as Arch Manning added a Google Gemini partnership and the Texas One Fu...
A massive surge in NIL deals from SEC-affiliated collectives is straining the new NCAA clearinghouse, with these groups now accounting for 78% of a...
Vanderbilt University has launched 'Anchor Advantage,' a new in-house NIL operation that signals a major strategic shift in the rapidly evolving co...
Texas lands the transfer portal's top wide receiver, Cam Coleman, in a move that sends his NIL valuation soaring to a reported $2.9 million. The mo...
Texas makes waves by landing former Auburn WR Cam Coleman with a reported NIL package worth over $3 million. Meanwhile, Auburn secures its quarterb...
